Home Our Work Yogabar

Yoga Bar

Industry

Food & Beverage (FMCG)

More Works

What happens when Gen Z hears Yoga pose names like “Happy Baby” or “Boat Pose”? Yoga Bar found out.

In a series of truly scroll-stopping reels, we put the most innocent–sounding yoga pose names to the ultimate test — Gen Z interpretation. Spoiler alert: “Eagle Pose” had nothing to do with actual birds, and “Happy Baby” definitely raised some amused eyebrows.

The idea was simple — take Yoga’s oddly literal (and sometimes wildly misleading) pose names, throw them at curious young minds, and capture the raw chaos. What we got was unscripted comedy, genuine relatability, and a whole lot of share-worthy content.

For a brand that’s all about making health fun and accessible, What’s In A Name? helped Yoga Bar speak Gen Z’s language — not with jargon, but with joy.

Because if wellness is a journey, we say it should start with a laugh.

Industry

Food & Beverage (FMCG)

More Works