When Diljit came to town, so did we. OYO’s “Diljit Lene Waale Stays” campaign turned his concert tour into our brand’s stage.

As the Punjabi pop icon lit up stadiums across India with his Diluminati Tour, we showed up right outside — not with tickets, but with punchlines. We hijacked outdoor spaces near the venue and gave his most iconic lyrics a hospitality twist.

It was contextual. It was catchy. And it was the kind of lyrical ambush that fans simply couldn’t ignore — or even scroll past.

This wasn’t just a media placement; it was a brand popping up in culture’s biggest moments, speaking the audience’s language with a wink